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 searches
every month for
cosmetic products
in the USA
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 searches every month for cosmetic products in the USA
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Why should I care about search data?

Compared to other methods like focus groups and surveys, search represents a source of truth for consumers’ unstated behaviour.

It can be used to identify emerging trends and consumer patterns, as well as how popular a brand/product is compared to competitors.

More importantly, search data represents the largest unbiased consumer dataset the Internet has to offer.

TOP BRANDS

We looked across
‌
 brands and found
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 to be the best performing brand on search.

This means that it has the most searches per month.

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Top 10 brands based on volume

High search volume is indicative of consumer awareness.

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Top Products

Search data even has the ability to provide granular insights at the product level. Consumers searched the most about ‌
, with an average search volume of ‌
 %.

Overall, the top categories that make up cosmetic products are

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Most Searched Products

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What this means

Most-searched products can be viewed as dominant products that set the standard for their category. Any new products that wish to outperform most-searched products must offer similar benefits, and differentiate themselves through strategic brand communication.

Identifying trending products can help with the sales curve, but when looked at as a whole, trending products can also reveal shifting consumer preferences and purchase behaviour.

Updated 23 Feb 2023